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Jack Daniel's Old No. 7 Tennessee Whiskey is a premium whiskey made using the finest ingredients and mellowed through 10 feet of sugar maple charcoal, before being aged in charred oak barrels. It is this unique way of making whiskey that makes Jack Daniel's what it is - a smooth sipping Tennessee whiskey and not a bourbon. Jack Daniel's Tennessee Fire is an original recipe of Jack Daniel's Old No. 7 Tennessee Whiskey blended with a unique cinnamon liqueur of their own making.